California State Automobile Association (CSAA)

California State Automobile Association (CSAA) provides a wide array of automotive, travel, insurance and financial services to more than 4.2 million members throughout California, Nevada and Utah. It is the second-largest member group in the AAA organization.



Business Benefits

  • Automated Processes: New products can be brought to market in just three months, compared to six months using manual processes
  • Streamlined Compensation: Call volume from field agents regarding commission/bonus issues reduced by 50 percent
  • IT Efficiencies: Costs reduced significantly for IT administration and development

Products and Services

Industry

Challenges

In response to changing customer demographics, CSAA sought greater flexibility in customizing and segmenting products and services. CSAA wanted to introduce new products and expand or adapt existing offerings to better meet customer needs and grow revenue.

However, the company's incentive compensation system was a combination of manual processes and legacy solutions that lacked flexibility, and delayed the ability of the company to bring new products to market and incentive compensation to the field.

The Callidus Software Solution

An integrated Callidus Software and IBM solution — including Callidus Software's TrueComp and TrueInformation products running on IBM's WebSphere Internet infrastructure software, IBM DB2 Universal Database, and eServer pSeries — replaced CSAA's mix of legacy IT systems, spreadsheets and paper reports.

CSAA can now roll out new insurance products in just a few months. In addition, the time needed for strategic changes to compensation programs has been significantly reduced.

Read the full-length success story for CSAA (PDF, 100kb)

 

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